72andSunny

As the social media editor for the agency's three offices in L.A., NYC and Amsterdam, I created, manage and moderated social content, highlighting client campaigns; employee, company and industry news; and the intersection between culture, diversity and advertising through Instagram takeovers, LinkedIn op-eds, intern Tumblr posts, Facebook photo albums, and Twitter chats.

Join the Uproar

After the 2016 presidential election, a group of 72andSunny employees created the social justice campaign, "Join the Uproar" to protest and to advocate across a range of issues. One creative shares her story and work on 72andSunny's Instagram.

Surf's Up in Los Angeles

Each week, an employee would "takeover" 72andSunny's Instagram account, sharing a theme or a "week in the life" with followers. As the social media editor, I collaborated with employees by choosing a theme or topic, writing and editing copy and editing photos.

#wwishere in New York

Instagram takeover from the New York office.

Dogs of 72

Photography series highlighting the dogs of 72andSunny in the Los Angeles office.

In Her Voice: Rhea Curry

In Her Voice was a LinkedIn interview series highlighting the women of 72andSunny; a platform to share their stories, their achievements and their voice.

72 and Tumblr: NYC Intern Edition

The 2016 class of 72andSunny New York interns wanted a chance to share their intern experiences with the
L.A. and Amsterdam offices, and broader public. As the facilitator, I helped get them organized, by creating an editorial calendar, advising on blog post subjects, editing copy and posting scheduled content.

My Summer as a Partnerships & Legal Intern

Edited LinkedIn op-eds from 72andSunny interns in the L.A. office, advising on pitches, editing copy and posting on social media channels.

Amsterdam Love

Facebook post highlighting Amsterdam's annual holiday party.

Out of gallery