Social Media Work | Taylor Henriquez

72andSunny

As the social media editor for the agency's three offices in L.A., NYC and Amsterdam, I created, manage and moderated social content, highlighting client campaigns; employee, company and industry news; and the intersection between culture, diversity and advertising through Instagram takeovers, LinkedIn op-eds, intern Tumblr posts, Facebook photo albums, and Twitter chats.

Join the Uproar

After the 2016 presidential election, a group of 72andSunny employees created the social justice campaign, "Join the Uproar" to protest and to advocate across a range of issues. One creative shares her story and work on 72andSunny's Instagram.

Surf's Up in Los Angeles

Each week, an employee would "takeover" 72andSunny's Instagram account, sharing a theme or a "week in the life" with followers. As the social media editor, I collaborated with employees by choosing a theme or topic, writing and editing copy and editing photos.

#wwishere in New York

Instagram takeover from the New York office.

Dogs of 72

Photography series highlighting the dogs of 72andSunny in the Los Angeles office.

In Her Voice: Rhea Curry

In Her Voice was a LinkedIn interview series highlighting the women of 72andSunny; a platform to share their stories, their achievements and their voice.

72 and Tumblr: NYC Intern Edition

The 2016 class of 72andSunny New York interns wanted a chance to share their intern experiences with the
L.A. and Amsterdam offices, and broader public. As the facilitator, I helped get them organized, by creating an editorial calendar, advising on blog post subjects, editing copy and posting scheduled content.

My Summer as a Partnerships & Legal Intern

Edited LinkedIn op-eds from 72andSunny interns in the L.A. office, advising on pitches, editing copy and posting on social media channels.

Amsterdam Love

Facebook post highlighting Amsterdam's annual holiday party.